'Idea Storming' for Fundraising Professionals

Mattimore spoke recently with FundRaising Success about his book and how fundraisers can utilize its teachings.

FundRaising Success: What was your motivation for writing the book?
Bryan Mattimore: Over the last 20 years, since my first book was published, there's been a tremendous advance about how to design and facilitate ideation sessions and also how to successfully do innovation programs with companies.