'Idea Storming' for Fundraising Professionals

FS: How can the smaller organizations — the one- or two-person development departments — take away some of the learnings when maybe they don't have as much time or resources to devote to these types of discussions?
BM: The book talks about all-day ideation sessions or even half-day ideation sessions. First of all, these techniques are very, very simple to learn and use. This is not rocket science. It's easy to do this stuff, so people should not be intimidated. And I wrote the book in a very how-to way so it will be easy to use the techniques.