'Idea Storming' for Fundraising Professionals

The other thing is even a technique like the worst-idea technique. It sounds crazy — you come up with bad ideas, not good ideas, and then you try to do the opposite or you find something good in the bad idea that you can turn into a good idea. As crazy as that technique sounds, it really works. If you want to get some kind of breakthrough idea, something that's never been done in the industry, a lot of these approaches should help you do that.