'Idea Storming' for Nonprofits

The other thing is that for those companies who want to go beyond the tried-and-true, it is possible to do mini-experiments to prove it before launching in a big way. If it's a national organization try it at a local group; try it in one city, one town, one region; and see what happens. It's important to do at this time a lot of little experiments and to leverage what the field's doing. It's much like test-marketing a new product. You can try things, and if they fail so what? You try a bunch of different things, and you will often find that some small idea will suddenly turn into a very large idea.