'Idea Storming' for Nonprofits

FS: Anything else you'd like to add?
BM: The big thing is that I wrote this book to be usable. It's based in theory, based in empirical evidence. This work that we've done, we've been doing for nearly 30 years. So even if some of these techniques seem crazy, the reason they're in the book is because they work. This book is intended to be extremely practical. It's based on more than 1,000 ideation sessions, and what's worked and what hasn't worked.