Identifying Lists That Work: The Basics

The list broker will get a comprehensive report of how well the merge did, which can help the list broker identify the following:

* How many names fall off a list (can be helpful in negotiating list prices with the managers and owners).
* Duplication percentage by each list to the house list (can help identify what outside lists are similar to the housefile and may work well for your organization).
* What lists need to be updated more often (good feedback for list owners).
* Demographic data such as percent of male/female and geographic data (helpful in learning what areas of the United States respond best to your offer).