Identifying Lists That Work: The Basics

* Female
* Age 55+
* Income $50,000+
* Lives in Georgia
* Likes to knit and enjoys walking

Identifying common characteristics within your donor base can help you look for lists that meet a similar profile and geographic area. This is where a list broker can help. A list broker is a professional who understands the list market and obtains lists for your organization. The broker will work with you to understand your donor profile and help determine what lists to test for a mailing. The broker will prepare a circulation plan that will include the following: