Identifying Lists That Work: The Basics

Even if your sample mailing piece isn’t ready to mail, the list manager needs to provide it to the owner of the list. This protects your organization and the owner, and prevents fraudulent and unauthorized use. The list industry is often the unfair target of privacy zealots who threaten to stop direct mail. List owners, managers, brokers and mailers work hard to prevent less honorable organizations from conducting business in the mail.