Identifying Lists That Work: The Basics

Mail dates also need to be cleared since some competing organizations do not wish to drop their mail on the same day. This practice is becoming slightly outdated because many list owners do not grant mail-date protection; however, it’s important to clear the dates to be sure.

Once the list is approved, the broker will take care of ordering the list and ensuring the mail house receives it. The mail house will source-code the lists by the codes you apply. This will be important for analysis so you can tell each list apart and decide whether to continue mailing a list.