If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

NARAL Pro-Choice America often is perceived as being on the fringe. That’s a given.

On the plus side, that perception helps the Washington, D.C.-based pro-choice activist organization attract passionate supporters. Indeed, Stephanie Kushner, director of development for NARAL Pro-Choice America, says her major donors need fewer tangible benefits because they’re motivated by pure zeal for the organization’s work.