Fearless Fundraising

“Whereas previously they gave based on a piece of legislation, now they’re giving because they’re connected to our root mission and to the successes of our federal presence on the hill or our grass roots presence in the states as it relates to reproductive rights,” Donahue says.

Around the same time NARAL Pro-Choice America restructured its acquisition/reinstatement program, the Internet emerged as a new DRM and fundraising frontier. Like many nonprofits, the organization has been using the Internet to do follow-up touches to members, sending them e-mail versions of campaigns they’ve received via direct mail or by phone.