If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

“We’ve used the Internet to do the one-two punch with donors,” Donahue says. “We like to approach [donors] with one form of fundraising solicitation and then follow up with another, whether it’s a direct-mail piece and then the Internet follow up, or telemarketing and then the direct-mail follow up.”