If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

The organization established the Justice Blackmun Society, a special classification for major donors — individuals who have given a single gift of $1,000 or more annually — with society members-only benefits such as invitations to and priority seating at special events, invitations to members-only conference call briefings with NARAL Pro-Choice America staff and prominent pro-choice leaders, and special recognition in the annual report.