Fearless Fundraising

The new direct-response program for society members includes personalized direct mail with ask strings based on the donor’s past giving history. The mail takes an insider approach in that it is much more involved and comprehensive, outlining NARAL Pro-Choice America’s political plan and keeping donors informed. For example, in regards to the upcoming mid-term elections, major donors receive a mail piece with information on the political races the organization has on the radar and the kind of work it intends to do. On the back end of the elections, they receive a briefing on the election outcomes, what the organization accomplished and how donors’ money was used.