If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

But NARAL Pro-Choice America’s edgy rep has closed some fundraising avenues. Fearful that their donors and prospects will be hostile to receiving its messages, many less political nonprofits are reluctant to exchange lists with the organization. And acquisition is hard enough without this added barrier cutting off access to new, viable prospects.