If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

“And so we’re constantly looking for ways to not overwhelm our major donors but also recognizing that, like the lower-dollar contributors, it often takes several mailings, and you don’t always know which one it is that’s going to inspire them to give,” she adds.

On the flip side, NARAL Pro-Choice America sends recent givers versions of direct-mail packages that include all the organization’s inside information minus the ask.