If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

Channel surfing
All of NARAL Pro-Choice America’s members receive direct mail unless they specify otherwise. Only those who opt in receive online communications. Donahue says the organization works hard to get direct-mail donors to opt in to its online campaigns and to turn its direct-mail donors into Web-also donors and vice versa.