If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

When non-donors take an action such as signing a pledge or petition and become opted in to receive more messages from its online activist group, the Choice Action Network, the organization sends them a welcome series that includes an initial welcome message that thanks them for their involvement, a second message that asks them to take the next step and become a financial supporter, and then the regular stream of online fundraising solicitations.