If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

On the move
Organizations often talk about moving donors up the giving ladder. But with acquisition and reinstatement in the black, one-time givers converting to multi- and even monthly givers, a ship-shape major-donor program, and online and offline channels at work, NARAL Pro-Choice America’s donor stewardship is more like an escalator than a ladder.