If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

“The Leadership Circle program becomes sort of a feeder into the Justice Blackmun Society direct-response program. In turn, we’ll downgrade people if after two years they aren’t giving a single gift of $1,000 or more. We’ll move them back into the Leadership Circle program so that we’re not over-investing in terms of that. It’s a very fluid movement between the Leadership Circle program and the Justice Blackmun Society,” Kushner says.