If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

“For those segments that are brought on with a specific message, if they’re not responding to our appeals messages, which are usually issues-based, we’re trying to go back and bring them back into a frequent-donor status by touching them with what brought them on the file in the first place,” Donahue says.