If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

Making the effort to take a step back and retool its operations to create a smarter, more fluid fundraising program has helped grow the organization’s housefile; and for a political advocacy group, that growth means more than just increased revenue.

“As a political organization, the strength is in having those numbers of donors who are also voters and activists,” Donahue says.