If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

To say these efforts have worked for the organization is an understatement: Its housefile has ballooned from about 70,000 names in 2000 to roughly 260,000 dues-paying members today.

From lure to hook
Acquisition and reinstatement for a membership-based political advocacy organization can pose challenges, especially when it brings members on — as NARAL Pro-Choice America used to — to support ever-changing hot-button issues.