If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

To combat it, the organization created a direct-mail acquisition package called “Who Decides,” which conveys its basic mission statement rather than focusing on a current issue.

“It doesn’t talk about what’s in the news, it doesn’t talk about legislation that’s pending, and it’s not electoral in nature,” Donahue says. “It’s just very broad in defining our issue and reaching out to people who connect with that issue.”