If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

The issue, she says, is the organization’s basic message that women should be free to make personal decisions about their health and future without interference from the government.

“Our polling confirms that this message of freedom, privacy and personal responsibility resonates with people, whether it’s to get people to vote or whether it’s to get people to give,” she says.