If any organization has the gumption to go after major donors via direct mail, the Web and telemarketing, it would be NARAL Pro-Choice America. It did, and it’s working.

By Abny Santicola

NARAL Pro-Choice America has continued to introduce campaigns centered around Supreme Court issues, pharmacy refusals to fill prescriptions for birth control, and specific legislation, but has found that though these mailings work for a time, they have been less successful at capturing long-term members.