If They Only Knew …

Exaggerated? Of course. But not by much. I’m often reminded of the time I came across a message board where someone had used quotes I reported in a 2004 article to support his belief that fundraising is a scam that relies on people’s gullibility to support its internal abuses. Here’s the offending quote, which came from Vaneeda Bennett, chief development officer (now chief revenue officer) at the American Diabetes Association: “If you don’t make X number of calls, you’re not going to get results. If you don’t have X number of prospects, you’re not going to reach your goal.”