Focus On: Lists: Digging For Donors

Cooperative exchanges have rescued lists that otherwise would have been dropped from mailings for several mailers including Consumers Union, National Arbor Day Foundation and March of Dimes. When properly orchestrated, they are a triple-win proposition.

All you need to make a cooperative exchange work for you is a willing third party that either owes you names or wants names from you and whose list your exchange partner wants to use. The cooperative exchange transaction would look something like this: