Focus On: Lists: Digging For Donors
If you want to find new donors, you have to look at some new lists.
Do you wish you could do something to make your mediocre lists perform better? Maybe that would enable you to use more names? If you’re raising funds for a health, social, welfare or animal cause, have you tried the female market? Women generally perform better than men for these kinds of causes.
Expand your horizons.
Don’t be shortsighted. Your best donors might not be who you think they are. Analyze trends and list performance over the long haul.
- Companies:
- RMI Direct Marketing Inc.
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