Focus On: Lists: Digging For Donors

In a perfect world, mailings would breeze through the post office and land in potential donors’ mailboxes without competition from other charities. Then, prospects gleefully would open the letters, feel a connection and send in donations using their own stamps.

These new donors would give repeatedly and generously for years — always, of course, using their own stamps. Eventually, after decades of loyal support, an envelope would arrive from some attorney’s office. A notice would be enclosed that Loyal Donor bequeathed his or her estate to your organization.