Focus On: Lists: Digging For Donors

Until scientists figure out how to create and clone Loyal Donor, your best action is creative action. How do you do that? Maybe some of the things that other nonprofit professionals are doing to bring in new donors and control expenses will give you some ideas.

Reach out to the Hispanic market.
Today, more than one in eight people in the United States are of Hispanic origin. The U.S. Department of Commerce projects that by 2050, one out of every four people will be Hispanic.