Focus On: Lists: Digging For Donors

Several notable nonprofits also are reaching out to the Spanish-speaking marketplace. Covenant House, Cystic Fibrosis Foundation, Oblate Missions and Salesian Missions are among them. One of the major advantages they have in marketing to Hispanics is that competition in the mailbox is almost nonexistent. Until others catch up, the handful of organizations that are marketing to Hispanics have a captive audience. Undoubtedly, that’s going to pay off.