Focus On: Lists: Digging For Donors

Build a prospecting database using lapsed donors.
If you have a list of lapsed donors that you’re not mailing to and it’s archived somewhere, serving no purpose, getting older and less deliverable every day, you can do what Tufts University did.

The development office there created a revenue-generating enhanced file using current names and 10 years worth of inactive names. By combining the processing of the active names (being enhanced for rental purposes) with the processing of the inactive names (to be used for reactivation efforts), Tufts was able to negotiate with a major service bureau for no-cost address correction, National Change of Address and deceased screenings.