Focus On: Lists: Digging For Donors
If you want to find new donors, you have to look at some new lists.
It was no surprise when nearly half of the inactive names were eliminated in the address-hygiene and deceased-screening processes. Statistically, more than 75 percent of the lapses should have moved at least once or passed away. The names that remained after the processing provided Tufts with a profitable new mailing universe.
- Companies:
- RMI Direct Marketing Inc.
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