Focus On: Lists: Digging For Donors

Don’t cut a good list out of your mail plan just because you can’t get it on exchange.
Almost every fundraiser who exchanges has dealt, or will deal, with situations in which they’re denied names on exchange. It’s part of the territory. Perhaps an exchange cap is in place, and you’ve reached it. Or, maybe your list no longer works for the other list owner. Whatever the reason, you will be faced with having to rent.