Young Donors and Other Mythical Creatures

It's not that the 90-plus crowd no longer wants to give. I'm sure, given the alternative, that these folks would rather keep on giving. Unfortunately, death catches up with everyone eventually.

And that's where young donors come in. You have to replace your older donors as you lose them.

The secret to success is in how you define "young." Your best bet is people in their 40s and 50s — the older young people (or younger old people). That gives you at least a fighting chance of success.