Young Donors and Other Mythical Creatures
If you want to raise funds, aim your sights at the elderly.
And that means baby boomers — who now range between their mid-40s and mid-60s.
To reach boomers, you can't be complacent. If you sit back and hope your current messaging will keep on working as the next generation ages, you're in for some unpleasant surprises.
Boomers demand some extra things from the causes they support:
- Companies:
- AARP
- Guideposts
- Reader's Digest
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