Young Donors and Other Mythical Creatures

● Specificity and power over how their money is used.

● A high level of professionalism about their data and their privacy.

● Proof that their giving is making the difference you told them it would.

● Open and obvious control over the relationship 
— how often, when and how you communicate 
with them.

(By the way, doing these things will improve your results with the oldest donors, too. It's just that as you approach boomers, it's the price of admission instead of just a good idea.)