Young Donors and Other Mythical Creatures
If you want to raise funds, aim your sights at the elderly.
Boomers don't force you to change absolutely everything about fundraising. You still have to make a clear, compelling, emotional case for a gift. And you still can reach them through traditional media channels.
You know how you eventually turn into your dad (or mom)? It really happens. If you haven't had that startling revelation about yourself yet, you will.
- Companies:
- AARP
- Guideposts
- Reader's Digest
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