Young Donors and Other Mythical Creatures
If you want to raise funds, aim your sights at the elderly.
Well, it's happening to boomers big time. They're turning into their parents. The older they get, the more they act like old people.
Which takes us back to where we started: You are a young donor. And normal donors are old. Even the younger ones are old.
So here are some hints for creating successful fundraising with older donors (i.e., fundraising):
- Companies:
- AARP
- Guideposts
- Reader's Digest
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