Young Donors and Other Mythical Creatures

● Don't market to yourself. If your yardstick for good work is "I'd respond to that," you're getting it wrong for sure.

● Have a specific older person in mind when you work on your fundraising. Don't say stuff that you wouldn't say to that person.

● Hang out with older people. If you don't have any in your life right now, volunteer at an assisted-living place or nursing home. You've got to get their attitudes and voices drilled into your head!