Young Donors and Other Mythical Creatures
If you want to raise funds, aim your sights at the elderly.
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2. You are a regular donor to charitable causes. (If you aren't, stop reading right now and go make some gifts. Yes, now. Either that or find work in an industry you're willing to participate in.)
If I'm right about these two things, you are an outlier, a curiosity, a freak — a young donor.
That's right — even if you're in your 40s or 50s, you are a rare young donor. (Enjoy this last chance of being thought of as a young anything!) If you're under 40, well, statistically you don't quite exist. Charitable giving is almost entirely dominated by older people. It's their territory, the way pop music belongs to young people.
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- Companies:
- AARP
- Guideposts
- Reader's Digest
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