Young Donors and Other Mythical Creatures
If you want to raise funds, aim your sights at the elderly.
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If you have a sense that there are lots and lots of young donors, it's an illusion — caused by the fact that you are one and you know many others. Thing is, you aren't a tree in the midst of a great forest. You're in a tiny copse in the middle of a vast, treeless plain. The forest is where the old people are.
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- Companies:
- AARP
- Guideposts
- Reader's Digest
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