Young Donors and Other Mythical Creatures

2. The fundraisers themselves are young, and they're sick of the old-fashioned ways of communicating that motivate older donors. Wouldn't it be cooler to talk to cooler people? Let's face it: It takes a real act of the imagination to get into the head of someone older than you. It's even harder when you're impressed with your own hipness and think the oldsters just don't get it.