Young Donors and Other Mythical Creatures
If you want to raise funds, aim your sights at the elderly.
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As for older people, changes in brain chemistry as they age make them more emotional, more empathetic and less cynical. That's good for giving. And it gets even better: There's the increased wisdom and perspective that comes with age, and a deepening of (or return to) religious faith. Both of these things strongly promote giving. For some, there's the bonus of time and disposable income that comes when the kids grow up and move out.
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- Companies:
- AARP
- Guideposts
- Reader's Digest
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