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1. Check, then check again. The most common mistakes are the ones we miss through simple lack of checking. At the Funky Fundraising Failures session, fundraisers from around the world shared stories about how a small error, a moment of inattention, had caused some really catastrophic moments. From confusing the Baltic and the Balkan countries in a mailpack about the war in the former Yugoslavia, to printing a coupon white on black (try writing on it with a coloured pen!) … what would fundraising be without human error!
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Jon Duschinsky
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