IFC Roundup: Funky Fundraising Failures

* List your 10 Golden Rules of Fundraising — the things that you are absolutely certain of. For example, you will never break even on your direct-marketing recruitment in less than 12 months.

* Then prioritise them according to certainty, with the ones you are most certain of at the top.

* Then choose three to challenge — one from the top, one from the bottom and one from the middle.