IFC Roundup: Major Donors — The Personal View

The audience

The fundraisers in our audience developed the debate, focusing on the levels of service that donors like to receive and how they like to be asked, and presenting their own nonprofits’ material in case studies. Above all, they learned that the world of major donors is a world of individuals, each with their own experiences and viewpoints. The emerging European movement of major donors is no place for mass marketing.