IFC Roundup: New Challenges Facing Direct-marketing Fundraisers

It’s not getting any easier, but there’s still a pile of things you can do that will radically improve your direct-marketing fundraising.

However, fundraisers of the future will have to put in considerably more effort to achieve the same and better results — and that means improving the supporter experience in much the same way that commercial companies invest in the customer experience. Unfortunately, direct-marketing fundraisers (let alone the rest of their organisations) don’t seem to grasp the importance of this investment.