IFC Roundup: New Challenges Facing Direct-marketing Fundraisers

Among the ideas for improving the supporter experience that we discussed in the New Challenges Facing Direct-marketing Fundraisers:

* offering choice to supporters and allowing them to control when or how often the charity contacts them;

* genuinely asking for their views, not with the rubbish questionnaires used in recruitment but actively seeking to involve them in key issues that affect the charity; and